Stageman Underwear
Role - creative director, cinematographer, editor, designer, copywriter
Stageman Underwear is a new breed of high quality men's underwear. I was initially contracted to create a clever, fun Kickstarter video with "some possibility of virality." The Kickstarter video was a hit, nearly tripling the initial investment requirement. Since then, my role has been to transition the same irreverent, fun, masculine (but not macho) tone and feel to the design and copy of Stageman physical brand. Below the video is what has been developed so far.
Lockr
Role - cinematographer, editor, motion designer, creative advisor
Introducing a sports technology product to a somewhat resistant and equally oversaturated market takes research and finesse. That said, Lockr is an innovative product with the audacious goal of revolutionizing the coaching world. My goal was to be aggressive, reaching early adopters with a fresh, futuristic look and feel.
Wizzi
Role - director, producer, cinematographer, editor
In short, Wizzi aims to be the uber of tutoring. Connecting with younger millennials requires authenticity, brevity and attention to detail. Introducing the brand and the product through clever, trendy videos proved to be a smart route.
opendorse
Role - cinematographer, editor, creative advisor
opendorse is a social media sports company I've been fortunate enough to work with since its inception. This introductory video was used to introduce their brand to the market. We came up with a clever way to show off the simplicity and power of the platform, while simultaneously illustrating the fun and hip side of the brand.
Brand icon development - last action podcast
Role - designer, creative advisor
Creating icons is one of my favorite branding challenges. "Last Action Podcast" is a movie industry focused digital publication, and one of my more recent branding projects. As you'll see, the moniker "does it look cool on a shirt" is one of the best tests to the validity of an icon.
